Your business has
more to give.

Your business has more to give.

You know the potential is there. I help you diagnose the gaps, clear the noise, and unlock the growth that’s waiting.

Let's talk

I bring a fresh pair of eyes to the three things that matter: your people, your revenue, and your operations.

I connect the dots that others miss to turn the "art of the possible" into a practical plan.

No 50-page strategies. Just honest partnership and Northern straight-talk.

See the potential. Then deliver it.

Scale

Start-up to £750k Inspiresport

Sports Tour Operator

Developed a previously barren region into a high-revenue territory from scratch.

Profit

More clients, more profit

Care & Recruitment Consultancy

Leadership clarity and structure that turned activity into consistent profit.

Growth

£200K to £1M in 3 Years Purple Story

Operational Consultancy

Built the growth infrastructure that helped a micro business scale into a seven-figure operation.

Turnaround

Underperforming stores fixed Thomas Cook

Travel Retail

Diagnosed the blockers. Addressed the leadership gaps. Moved on to the next.

Start-up

From idea to reality. Launched with purpose

North Star Hospitality

Concept build and launch that took an idea to industry reality.

"Two Crows are built on my values. Be honest, be kind, keep it simple, have fun and deliver results"

A message from Founder Lynda Merryweather

Different businesses need different levers.

Every partnership starts with a conversation, not a contract. But typically, my work takes one of four shapes:

The Strategic Partner

Embedded support for the long haul

I become the extra brain at your leadership table. A monthly rhythm of strategy, accountability, and gap-spotting to keep you moving. I’m in your corner, proactive, and invested.

The Focused Sprint

Solving one big thing

A defined piece of work to fix a specific blockage. Whether it’s an operational overhaul or a commercial review, we'll define the outcome, do the work, and get it done.

The Boardroom Ally

Fresh eyes on the big decisions

An external voice to challenge assumptions and sharpen direction. I help you step back from the daily noise to see the strategic picture clearly.

The People Builder

Equipping your team to step up

I don't tell your people what to do; I challenge and sharpen the way they think. Using tools like Clarity4D profiling, I help you build a team that communicates better, leads stronger, and delivers more.

The Strategic Partner

Embedded support for the long haul.

I become the extra brain at your leadership table. A monthly rhythm of strategy, accountability, and gap-spotting to keep you moving. I’m in your corner, proactive, and invested.

The Focused Sprint

Solving one big thing.

A defined piece of work to fix a specific blockage. Whether it’s an operational overhaul or a commercial review, we define the outcome, do the work, and get it done.

The Boardroom Ally

Fresh eyes on the big decisions.

An external voice to challenge assumptions and sharpen direction. I help you step back from the daily noise to see the strategic picture clearly.

The People Builder

Equipping your team to step up.

I don't just tell your people what to do; I show them how to think. Using tools like Clarity4D profiling, I help you build a team that communicates better, leads stronger, and delivers more.

This works best when we share the same values.

I work with leaders who value honest conversation over polished presentations. Leaders who are ready to hear the "art of the possible" and then roll up their sleeves to make it happen.

People
first

Who is on the bus? Strategy fails without the right team. I start here: looking at leadership dynamics, capability gaps, and who needs support to perform at their best.

Revenue

Where is the growth hiding? I look at your commercial reality - not just where sales are leaking, but where new opportunities are waiting to be claimed.

Operations

Where is the friction? Growth shouldn't feel like chaos. I look at your systems and processes to find the bottlenecks that are slowing you down.

Big
picture

What’s really blocking you? Treating surface symptoms won’t fix a stalled engine. I diagnose your entire business to spot hidden gaps, giving you clarity and confidence to move forward.

Don’t just take my word for it.

Barrie Robinson
Director, North Star Hospitality
Yvette Whitwam
Founder, Beanstalk HR

"Grew our footprint from scratch.

Lynda transformed a previously under-performing region into a key territory. She didn't just bring ideas; she drove them into action."

Steve Butchart - CEO, Inspiresport

"More clients, more wins, more profit.

Kayla has grown into a director mindset, taking ownership and delivering results. The business is thriving, clients are happier, and working with Lynda feels effortless and energising"

Fae Mell - Founder, Kata Care

"Cuts through the noise & delivers what you need.

Lynda’s patience, determination, and integrity made our project a success"

Jane Wilson
Group Head of Learning & Development, ivolve Care & Support

Ready to see what’s possible?

No pitch. No pressure. Just a cuppa and an honest conversation about where you are, and where you could be.

Let's talk